Privacy Policy

Last updated: September 15, 2026

1. About this Privacy Policy

This Privacy Policy explains how LinkLine collects, uses, stores and discloses personal information when you:

• visit our Website;
• contact us or book a meeting;
• enquire about, purchase or use our services;
• communicate with our team; or
• participate in a consumer call that is routed, connected, recorded or otherwise processed as part of our services.

In this Privacy Policy:

• Business Contact means a person who enquires about, books a meeting concerning, purchases or uses our services, including someone acting for a company, agency, call centre or other organisation.
• Caller means an individual whose telephone call is routed or processed as part of our services.
• Website means the LinkLine website on which this Privacy Policy appears.

2. Who we are

Linkline Connect Ltd is a company registered in England and Wales under company number 17260325. Its registered office is:

Linkline Connect Ltd operates under the LinkLine brand.

For the purposes of applicable UK data-protection law, Linkline Connect Ltd is the controller of the personal information described in this Privacy Policy, except where another organisation independently determines how and why it will use that information.

You can contact us about privacy matters at:

Email: contact@linkline.io

ICO registration number: ZC198482

3. Information we collect

The information we collect depends on how you interact with us.

3.1 Website and technical information

When you visit the Website, technical information may be processed by LinkLine and by our service providers. Cloudflare provides our website hosting and security infrastructure. Google Analytics, and Google Ads where enabled, provide analytics and advertising measurement, but only load and process information after you have accepted the relevant category via our consent banner (see Section 10). The information processed may include:

• your IP address;
• approximate location derived from your IP address;
• browser and device type;
• operating system;
• referring website or source;
• pages requested;
• access dates and times;
• server-log information; and
• security and diagnostic information.

3.2 Business Contact information

When you contact us, book a meeting or enquire about our services, we may collect:

• first and last name;
• business email address;
• direct business telephone number;
• company or agency name;
• job title or business role;
• call verticals of interest;
• US states or service areas;
• operating hours and time zone;
• preferred call caps and pacing requirements;
• preferred call-routing arrangements;
• estimated call-handling capacity;
• target cost-per-call or historical benchmarks;
• estimated campaign budget;
• meeting date, time and attendance information;
• correspondence, notes and support requests;
• professional licensing status and commercial qualification information submitted in a lead form, such as current lead spend and readiness to begin a service; and
• any other information you choose to provide.

Meeting bookings may be processed through a third-party scheduling provider.

3.3 Consumer-call information

When a call is routed or processed through our services, we may receive or generate:

• the Caller’s telephone number or caller-identification information;
• approximate location, state, area code or ZIP code where available;
• the date and time of the call;
• call duration;
• campaign, vertical and routing information;
• technical connection and routing events;
• whether the call was answered, connected, rejected or otherwise completed;
• qualification-buffer and billable-status information;
• call recordings and transcripts where recording is enabled;
• information communicated during the call; and
• quality, compliance, complaint and dispute records.

A call may contain information relating to health, legal matters, financial circumstances or other sensitive subjects. We do not require Callers to provide information beyond what is reasonably necessary for the relevant enquiry.

Where information is treated as special-category or criminal-offence information under applicable law, we process it only where an additional legal condition permits us to do so.

3.4 Meeting recordings and transcripts

With the participants’ prior knowledge and consent where required, we may record and transcribe sales, onboarding or account-management meetings.

We may use approved transcription and AI-assisted tools to:

• produce meeting notes and summaries;
• maintain an accurate record of discussions;
• identify agreed actions;
• support quality assurance;
• provide internal staff training; and
• improve our business processes.

Recordings, transcripts and related outputs may be accessed by authorised LinkLine team members on a need-to-know basis and by service providers processing them on our behalf.

3.5 Payment and billing information

When a customer makes or authorises a payment, we may receive:

• billing name and address;
• payment method type;
• limited card or bank-account information, such as the last four digits;
• payment-authorisation or mandate status;
• transaction identifiers;
• amounts charged;
• payment dates;
• invoice and receipt information; and
• payment success, failure, refund or dispute information.

Payments may be processed using a saved payment card, ACH Direct Debit from a verified US bank account or, where agreed, manual bank transfer.

LinkLine does not receive or store complete payment-card or bank-account credentials.

4. How we obtain information

We may obtain personal information:

• directly from you;
• through the Website;
• through our meeting-booking and communication systems;
• during sales, onboarding and account-management meetings;
• during a telephone call;
• from an organisation on whose behalf you act;
• from organisations involved in originating, transferring or routing a call;
• from the business receiving a call;
• from service providers used to connect, record, analyse or report calls;
• from payment, fraud-prevention and professional-service providers;
• from Cloudflare (our hosting and security provider) and from Google Analytics and Google Ads (analytics and advertising measurement), which only process data after you accept the relevant category via our consent banner (see Section 10);
• through social-media and advertising platforms, including website lead forms, Meta lead forms, Meta and Instagram direct-message ads, and other ads; and
• from other sources you authorise or that are lawfully available to us.

5. How and why we use information

5.1 Responding to enquiries and arranging meetings

We use Business Contact information to respond to enquiries, assess campaign requirements, arrange meetings and provide requested information.

Our legal basis is taking steps at your request before entering a contract, where applicable, and our legitimate interest in developing and managing business relationships.

5.2 Configuring and providing services

We use Business Contact and campaign information to configure, administer and support call campaigns, manage routing requirements, apply operating hours and call caps, and communicate about services.

Our legal basis is performance of a contract where you are personally a party to it and otherwise our legitimate interests in providing and administering our services.

5.3 Routing and managing calls

We use call information to route and connect calls, apply campaign rules, monitor technical delivery and administer call services.

Our legal basis is our legitimate interest in operating a reliable call-routing service and supporting the interests of Callers and receiving businesses in establishing a relevant connection.

5.4 Qualification, billing and reporting

We use call information to apply qualification buffers, determine billable outcomes, prepare reports, administer billing and investigate disputed calls.

Our legal basis is performance of our customer contracts where applicable, our legitimate interests in administering our services and protecting against incorrect billing or fraud, and compliance with legal obligations.

5.5 Quality assurance and compliance

We may review call information and recordings to verify call delivery, investigate complaints, maintain service quality, detect misuse and meet legal or regulatory requirements.

Our legal basis is our legitimate interests in protecting our business, customers and Callers, and compliance with legal obligations. Where consent is legally required for recording or another activity, we rely on that consent.

5.6 Meetings, training and internal records

We may use authorised recordings, transcripts, notes and summaries for quality assurance, internal training and maintaining accurate business records.

Our legal basis is consent where required and our legitimate interests in staff development, accurate recordkeeping and improving our services.

5.7 Payments and financial records

We use billing and transaction information to collect authorised payments, issue invoices and receipts, maintain accounts, address payment disputes and comply with financial-recordkeeping obligations.

Our legal basis is performance of a contract, compliance with legal obligations and our legitimate interests in receiving payment and preventing fraud.

5.8 Service-related communications

We may send appointment confirmations, reminders, rescheduling messages, campaign updates, support messages, billing notices and other communications relating to an enquiry or active business relationship.

Our legal basis is taking steps at your request, performance of a contract and our legitimate interests in managing business communications.

We do not use consumer-call information to send marketing messages to Callers.

We do not currently send general promotional text messages to Business Contacts. Where consent is required for a communication channel, we will obtain it before sending the message.

5.9 Appointments and service communications

When you submit an enquiry, book a meeting or otherwise provide your contact details, Linkline Connect Ltd may use your name, business details, email address and telephone number to respond to you and to arrange, confirm, reschedule, remind you about, or follow up on your appointment.

These communications are service and appointment communications, not marketing. We will not send marketing messages unless you separately choose to receive them.

You may opt out of SMS appointment messages at any time by replying STOP, or contact us at contact@linkline.io to update your communication preferences. Opting out of appointment messages may affect our ability to send you reminders or rescheduling updates.

5.10 Website operation and security

We use technical information to operate, secure, troubleshoot and improve the Website, prevent fraud and understand general Website performance.

Our legal basis is our legitimate interest in maintaining a secure and effective Website and compliance with legal obligations.

5.11 Legal claims and corporate administration

We may use information to obtain professional advice, establish or defend legal claims, respond to lawful requests and manage a corporate transaction or reorganisation.

Our legal basis is compliance with legal obligations and our legitimate interests in protecting and administering our business.

6. Call routing and recording

Consumer calls may be routed using third-party telecommunications and call-management infrastructure.

Calls may be recorded where recording is enabled for the relevant campaign. We only intend to enable recording where the required notice, consent and other compliance arrangements have been implemented.

Recordings may be used for:

• quality assurance;
• call verification;
• billing and dispute handling;
• compliance monitoring;
• complaint investigation;
• fraud prevention; and
• maintaining an accurate record of a call.

Recordings may be accessed only by:

• authorised LinkLine personnel;
• service providers processing recordings on our behalf; and
• where reasonably necessary, the business that received the call.

We do not disclose recordings to unrelated third parties.

A business receiving a call may be an independent controller of information it receives during or after the call. Its use of that information will be governed by its own privacy practices.

7. Automated routing

Our call systems may use predefined technical and campaign rules to determine whether and where a call can be routed. These rules may consider matters such as location, operating hours, vertical, availability and call caps.

This operational routing is not intended to make decisions that produce legal or similarly significant effects about a Caller.

8. Who receives personal information

Where reasonably necessary for the purposes described above, we may disclose personal information to:

• the business selected to receive a call;
• telecommunications, call-routing and call-management providers;
• Website-hosting, database, security and technical-support providers;
• meeting-booking and communication providers;
• video-conferencing, recording, transcription and AI-assisted note-taking providers;
• payment processors, banks and fraud-prevention providers;
• professional advisers, including accountants, lawyers and insurers;
• regulators, courts, law-enforcement bodies and public authorities where legally required;
• prospective buyers, investors or advisers involved in a genuine corporate transaction; and
• other parties where you direct or authorise us to make the disclosure.

Where a service provider acts as our processor, it is authorised to use personal information only for the contracted service and in accordance with applicable data-protection requirements.

9. Paid call routing and US privacy terminology

LinkLine does not sell consumer contact lists.

Our service involves transferring a live call and associated call information to a relevant receiving business. LinkLine may receive payment when a call meets the applicable billable conditions.

Certain US state privacy laws may define a transfer of personal information made in connection with payment as a “sale,” even where the transfer forms part of a call-routing service rather than the sale of a contact list.

Where an applicable law treats our activity as a sale or gives a Caller the right to opt out, LinkLine will provide the required notice and method of exercising that right.

We do not knowingly sell or share the personal information of children under 16.

10. Cookies and similar technologies

10.0 Regional defaults

We use advertising and measurement technologies from Meta — the Meta Pixel in your browser and the Meta Conversions API from our servers. Whether they are active by default depends on the country your connection is coming from, which we determine from the country code our network provider (Cloudflare) attaches to your request.

• Visitors in the United States — analytics and advertising technologies, including the Meta Pixel and the Meta Conversions API, are active by default, consistent with the opt-out model used by US state privacy laws (such as the CCPA/CPRA “Do Not Sell or Share” right). You can opt out at any time using the Cookie Settings link in the footer of every page: switch the Marketing (Meta Pixel) option off and save. That stops advertising tracking (the Meta Pixel and Conversions API); analytics cookies (Google Analytics 4) stay on unless you switch them off too.
• Visitors outside the United States — including the UK and EU, nothing optional runs until you actively accept the consent banner described below (GDPR / UK PECR opt-in model).
• If we cannot determine your country — we treat you as being outside the United States and apply the opt-in banner.

10.1 The consent banner (visitors outside the US)

The Website uses a consent banner to give you control over cookies and similar technologies. On your first visit you will see a banner that reads “We use optional analytics and marketing cookies” with three options:

• Accept all — enables analytics (Google Analytics 4) and marketing (Meta Pixel) cookies;
• Reject non-essential — blocks all analytics and marketing cookies; and
• Cookie settings — opens a granular preferences panel where you can enable or disable Analytics (Google Analytics 4) and Marketing (Meta Pixel) separately. The “Necessary” category, required for the site to function, is always on.

Your choice is stored in your browser’s local storage under the key linkline.cookie-consent.v1 so the banner does not reappear on every visit. You can change your choice at any time using the Cookie Settings link in the footer of every page. See our Cookie Policy for full details.

10.2 Google Analytics 4

With your consent, we load Google Analytics 4 (measurement ID G-2G6WYEFC17), provided by Google Ireland Limited, to understand how visitors use the Website. Google Analytics only loads after you accept analytics via the consent banner. If you reject or withdraw consent, Google Analytics does not load, no GA4 cookies (such as _ga or _ga_...) are set, and any previously set GA4 cookies are deleted.

We use Google Consent Mode v2. Advertising signals (ad_storage, ad_user_data, ad_personalization) remain denied unless you also enable marketing.

10.3 Meta Pixel

With your marketing consent, we load the Meta Pixel to measure ad performance and to retarget and reach relevant audiences on Meta, Facebook and Instagram. The Meta Pixel only loads if you click “Accept all” or enable Marketing via “Cookie settings.” If you click “Reject non-essential,” the Meta Pixel does not load, does not set cookies, and does not track your activity.

When you complete a booking form or confirm a Calendly appointment, the Meta Pixel may fire standard events (such as Lead or Schedule) for ad measurement. These events are sent only while marketing consent is active.

In addition to the browser-based Pixel, we may send the same events directly from our servers to Meta (Meta’s Conversions API) to improve measurement accuracy. Where available, your email address and phone number are included in an irreversible hashed form so Meta can match the event to an existing account; we never send them in readable form. These server-side events are subject to exactly the same condition — they are sent only while your marketing consent is active, and nothing is sent if you reject non-essential cookies via Cookie Settings.

10.4 Calendly

Our meeting-booking link directs visitors to Calendly’s external website. Calendly is not embedded in the LinkLine Website, and no Calendly scripts or cookies are loaded by our Website before you follow that link. Once you visit Calendly, its own privacy and cookie notices apply.

10.5 Internal storage of lead information

When you submit a booking form, your details (name, email, mobile number, agency name, vertical and any message) are saved internally in a Google Sheet for our sales team to process your enquiry. This is internal processing by LinkLine and does not set cookies in your browser.

10.6 Direct-message ads

We may also receive enquiries through Meta and Instagram direct-message (DM) ads. If you message us via such an ad, the message and any information you share are processed as a lead-generation channel alongside our website lead form and Meta lead ads, under Meta’s and our own practices.

10.7 No other tracking

We do not use session replay, heatmaps, browser fingerprinting or other tracking technologies beyond those described above. If we introduce additional cookies or similar technologies, we will update this Privacy Policy and obtain consent where required.

11. International transfers

LinkLine is established in the United Kingdom, while its current campaigns, customers and a number of its service providers may be located in the United States or other countries.

Personal information may therefore be transferred to, stored in or accessed from countries outside the United Kingdom.

Where UK data-protection transfer rules apply, we use an available lawful transfer mechanism. This may include:

• UK adequacy regulations;
• the UK International Data Transfer Agreement;
• the UK Addendum to approved standard contractual clauses; or
• another legally permitted safeguard or exception.

Where required, we assess whether additional protections are necessary for a transfer.

12. Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet legal, accounting, compliance and dispute-resolution requirements.

We determine retention periods by considering:

• the nature and sensitivity of the information;
• the purpose for which it is used;
• campaign and contractual requirements;
• billing and dispute periods;
• potential complaints or legal claims;
• statutory accounting and tax obligations;
• fraud and security risks; and
• the retention settings available through relevant service providers.

In general:

• Website logs are retained for a limited operational and security period;
• enquiry and meeting information is retained while we respond and for a reasonable follow-up and recordkeeping period;
• customer and campaign records are retained during the relationship and afterwards where necessary for contractual, legal and accounting purposes;
• financial records may normally be retained for at least six years where required by UK law; and
• call metadata and recordings are retained only for as long as needed for reporting, quality assurance, billing, disputes, compliance and legal claims.

Information may be retained longer where a complaint, investigation, legal hold or dispute is active. When information is no longer needed, we delete or anonymise it where reasonably practicable.

13. Your rights

Depending on where you live and the law that applies, you may have the right to:

• request access to your personal information;
• request correction of inaccurate information;
• request deletion of your information;
• request restriction of processing;
• object to processing based on legitimate interests;
• receive certain information in a portable format;
• withdraw consent where processing is based on consent; and
• complain to a data-protection regulator.

These rights are subject to legal conditions and exceptions.

To make a request, email contact@linkline.io. We may need to verify your identity before completing it.

Withdrawing consent does not affect processing that was lawful before withdrawal.

14. Additional rights for residents of certain US states

Residents of certain US states may have additional rights, including rights to:

• know or access personal information;
• obtain information about sources, purposes and recipients;
• correct inaccurate information;
• request deletion;
• obtain a portable copy;
• opt out of a legally defined sale, sharing or targeted advertising; and
• exercise privacy rights without discrimination.

Where these rights apply, requests may be sent to contact@linkline.io. For an opt-out request, use the subject line “Privacy Opt-Out Request”.

We will assess and respond to requests in accordance with the law applicable to the requester. An authorised agent may submit a request where permitted, although we may require evidence of the agent’s authority.

15. Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.

These measures may include access restrictions, authentication controls, encryption provided by our service providers, secure transmission, supplier controls and record-retention procedures.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

16. Children

The Website and LinkLine’s business services are not directed to children under 18.

We do not knowingly collect personal information from children through the Website. If you believe a child has provided information to us through the Website, contact us so that we can investigate and take appropriate action.

17. Third-party websites and services

The Website may link to third-party websites or services, including meeting-booking and payment services.

Those organisations may process information under their own privacy notices. LinkLine is not responsible for the privacy or security practices of third-party websites that it does not control.

18. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to our services, technology or legal obligations.

The revised version will be published on the Website with an updated revision date. Where appropriate, we may provide additional notice of a material change.

19. Contact and complaints

Questions, requests and complaints concerning this Privacy Policy may be sent to:

Email: contact@linkline.io

You may also complain to the UK Information Commissioner’s Office. Information about submitting a complaint is available at:

https://ico.org.uk/make-a-complaint/